Seiko Coutura, 44 mm (V198)
9 versions of this watch are on Seiko's own sites right now, across 5 regions. Last checked Nov 13, 2026.
Estimated US price: About $480 to $770 from Seiko's US list price and its list prices in other countries, converted.
Retailers ask: $575 across 1 listing at 1 seller, checked Nov 13, 2026. See the sellers
Gray
Black
Photos are Seiko's own, shown from Seiko's sites. Click a photo to jump to that version.
- Calibre
- V198
- Case diameter
- 44 mm
- Thickness
- 11.8 mm
- Lug to lug
- 55 mm
- Variants listed now
- 9
- Regions
- 5
Listed means the watch was on an official Seiko regional site or store at the last check. It does not mean it is in stock, and it does not tell us whether Seiko is still making it.
Versions listed now
Same case and movement in every row. What changes is the colour, the strap or bracelet, the finish and where Seiko sells it. Seiko's spec sheets don't state dial colour, so a colour appears only where Seiko's US store tags one.
| Photo | Reference | Colour | Strap / bracelet | Case | Edition | Listed in | Seiko list price | Buy | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 | SSC376 Also coded SSC376P9 | Gray Seiko USA store tag | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 5 regions | 550 USD USA · Nov 13, 2026 | Not seen in stock 1 seller checked | ||||||||||
Where Seiko lists it (6 sites) and its list pricesBuying options (1)Offers seen available at the last check come first, then by item price. Shipping, taxes and import charges are not included. Commission never affects the order.
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 | SSC572 Also coded SSC572P1 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 3 regions Australia, India, New Zealand | 1,100 AUD Australia · Nov 13, 2026 about $750 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (3 sites) and its list pricesBuying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC573 Also coded SSC573P1 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel (hard coating) | Regular | 3 regions Australia, India, New Zealand | 1,100 AUD Australia · Nov 13, 2026 about $750 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (3 sites) and its list pricesBuying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC700 Also coded SSC700P9 | Black Seiko USA store tag | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 3 regions Australia, New Zealand, USA | 575 USD USA · Nov 13, 2026 | From 575.00 USD Seiko USA · 1 seller checked | ||||||||||
Where Seiko lists it (4 sites) and its list pricesBuying options (1)Offers seen available at the last check come first, then by item price. Shipping, taxes and import charges are not included. Commission never affects the order.
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 | SSC764 Also coded SSC764P1 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 2 regions Australia, New Zealand | 925 AUD Australia · Nov 13, 2026 about $620 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (2 sites) and its list pricesBuying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC798 Also coded SSC798P1 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 2 regions Australia, New Zealand | 925 AUD Australia · Nov 13, 2026 about $620 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (2 sites) and its list pricesBuying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC560 Also coded SSC560P9 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 1 region India | 45,000 INR India · Nov 13, 2026 about $480 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (1 site) and its list prices
Buying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC561 Also coded SSC561P9 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 1 region India | 45,000 INR India · Nov 13, 2026 about $480 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (1 site) and its list prices
Buying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
 | SSC788 Also coded SSC788P9 | Not published | Not stated Clasp: Three-fold clasp with push button release | Stainless steel | Regular | 1 region UK | 580 GBP UK · Nov 13, 2026 about $770 in US dollars | No seller matched yet | ||||||||||
Where Seiko lists it (1 site) and its list prices
Buying options (0)No seller offer has been matched to this exact variant yet. | ||||||||||||||||||
Where to buy
Asking prices for new watches at the last check. Each was in stock at that check, but stock moves, and shipping, tax and import charges are not included. Each reference links to the seller's page.
| Seller | Version | Asking price | Checked |
|---|---|---|---|
| Seiko USA | SSC700 | 575.00 USD | Nov 13, 2026 |
Estimated US prices use Seiko's US list price where there is one. Otherwise they are the middle of Seiko's list prices in other countries, converted at rates dated Nov 12, 2026 from ExchangeRate-API (free open endpoint). Those list prices include each country's sales tax, so a converted figure usually runs higher than a US price would. Retailer prices are asking prices on the date shown, not sold prices, and leave out shipping, tax and import charges.
The build
| Movement | Solar | Seiko product page |
|---|---|---|
| Functions | Overcharge prevention function Alarm function (single-time alarm) Perpetual calendar to the february 28, 2100 Power reserve indicator Day/Date display Some variants are published as: Overcharge prevention function Alarm function (single-time alarm) Perpetual calendar to the February 28, 2100 Power reserve indicator Day/Date display | Seiko product page |
| Power reserve / battery | Operating for approx. 6 months (when fully charged) | Seiko product page |
| Water resistance | 10 bar | Seiko product page |
| Crystal | Sapphire crystal | Seiko product page |
| Lug width | 12 mm | Seiko product page |
| Seiko case codes | V198-0AB0 | Seiko catalog data |
Why these share a page
Every version here is published by Seiko with calibre V198 and either the same Seiko case code or the same case size. 18 reference codes lead to this page.
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