I hate Mickey watches, and this Citizen doesn't change that
Citizen Touchdown Mickey: 13/120 bezel clicks, Holden's October 30 rating update, sourced specs and official photos.

I don't like Mickey watches, and this Citizen is no exception. Mickey carrying a football across a dial covered in little plays looks dumb to me. The theme is obvious and the illustration is easy to recognize, but I don't want it on my wrist. The character is enough to put me off the watch.
That reaction isn't a judgment about Citizen's ability to make a watch. It's a very specific dislike of the design. The olive-green background, football-field markings and leather strap are all part of the presentation, and the official photographs show them clearly. I haven't handled this particular reference or tested its finish.
A fairly large Mickey
Reference AW1739-02W has a 44.3 mm steel case, a black leather strap and a domed mineral crystal. Citizen's description calls the finish black IP, while its specification field calls the case color gray. The official photographs show a dark case around the olive-green dial. I would want to see it in normal light before judging the finish.
The movement is the light-powered Eco-Drive J810, with three hands and a date. Citizen lists 100 meters of water resistance. The play markings and hands are luminous, and the numbers around the outside refer to the two halves of a football field.
Eco-Drive means the J810 gets its power from light. That can be convenient on a watch that spends time being worn and put aside, but it doesn't change my reaction to the artwork. I haven't tested this model's charge reserve or timekeeping, so the movement description remains the manufacturer's specification rather than my own result.
The size is where I'd pause. I don't automatically rule out a watch because the diameter starts with a four, but 44.3 mm is enough that I want the thickness and lug-to-lug measurement before getting confident about fit. I haven't verified those dimensions, and I don't think the pictures answer that question for us.
The price is still an open question
Citizen's Canadian page lists CA$495 when checked October 28, 2026. That's a Canadian price, and I haven't verified a US selling price or US availability for this reference. I'm keeping its USD price unknown and leaving it off the price-versus-rating plot for now. It still belongs in the watch database with its rating.
Current coverage appeared in October, but the exact first announcement date remains unverified. A new article about a watch doesn't automatically establish the day the brand launched it, so I wouldn't sell this as a confirmed October 28 announcement.
I'm at 13 out of 120 bezel clicks. I hate the Mickey-watch idea, and a light-powered movement or football-themed dial doesn't make it something I want to wear. That is a personal design judgment. It isn't a claim that I've tested this watch and found a mechanical or construction fault.

Image: Citizen official product photography 
Image: Citizen official product photography 
Image: Citizen official product photography 
Image: Citizen official product photography
Key specs
| Brand | Citizen |
|---|---|
| Model | Touchdown Mickey |
| Reference | AW1739-02W |
| Price | Unknown |
| Availability | US availability unverified as of October 28, 2026. |
| Diameter | 44.3 mm |
| Movement | J810 Eco-Drive, light-powered quartz |
| Water resistance | 100 m |
| Crystal | Domed mineral |
| Strap | Black leather |
First look based on the cited sources and official photography; no hands-on testing of this release is claimed.
Sources
- Citizen official product / press page citizenwatch.com
- Citizen supporting source / named variant notebookcheck.net