The Apothecary Diaries wicca is restrained for a character watch, but still not for me

39/120 bezel clicks. A sourced first look.

Maomao green mother-of-pearl wicca on steel bracelet
Image: Imperial Enterprises / PREMICO via @Press

I prefer this approach to a character watch with a giant cartoon face in the middle. The green mother-of-pearl and little plant details are quite pretty. I still can't picture choosing either of these wicca models for myself, and the crystals and floral border are more decoration than I want on such a small dial. I'm giving the family 39 out of 120 bezel clicks.

Imperial Enterprises' PREMICO release pairs Citizen's wicca with The Apothecary Diaries. Maomao receives the green execution and Jinshi the purple one, with 2,000 pieces of each. The Japanese announcement and order opening are dated November 13. That announcement was already on November 12 in Detroit; it doesn't need a new launch date because this page appears later.

A theme carried by smaller details

The Maomao dial uses greenery, a small cat silhouette and a ribbon-like marker at the top. I like the color more than the decorative outline around it. There is a fairly clear center for the hands, which helps keep the little references from covering absolutely everything.

Jinshi's version swaps the palette for pale purple and changes the surrounding motifs. It looks softer in the product images. The matching bracelet is a sensible choice for both: a brightly colored strap would probably make an already decorative face feel even busier to me. I'd want to see the mother-of-pearl in ordinary light, since its appearance can change considerably with the angle.

The appeal clearly depends in part on enjoying the characters. I haven't established a personal attachment to this series, so I wouldn't invent one to make the watch sound more exciting. I can judge the visible design and acknowledge that the references will mean more to someone who recognizes them immediately.

Solar quartz in a very compact package

The quoted 30.5 by 24 mm case measurement includes a 7.1 mm thickness. PREMICO lists a Japanese Solar-Tech quartz movement, stainless-steel case and bracelet, crystal-glass front and 50 m water resistance. The two little colored accents are crystal glass, rather than a claim of precious stones. Bracelet sizing options don't create additional watch editions.

Solar charging is useful for a watch that might be worn occasionally, provided it gets the light its instructions require. I'd rather have that practical convenience here than a movement chosen merely to make the specification sound grander. It doesn't change my reaction to the styling, but it makes sense for the format.

Each version is ¥47,080 including Japanese tax. The announced delivery plan starts in early July 2027, with shipments proceeding in stages. As of November 14, a verified USD price and direct US fulfillment weren't established. These are development images, according to the seller, so final details may change. Anyone ordering should confirm the delivery, sizing and export terms rather than treating the Japanese preorder as immediate US stock.

Key specs

BrandCitizen
Modelwicca × The Apothecary Diaries
ReferenceUnknown
PriceUnknown
AvailabilityResearched first look. Regional sale, stock, source and delivery qualifications are detailed below.
Case30.5 × 24 × 7.1 mm; stainless steel
MovementJapanese Solar-Tech quartz; stated ±15 seconds/month
DialMother-of-pearl with two crystal-glass accents
Water resistance50 m
EditionMaomao and Jinshi; 2,000 each
Price¥47,080 each including Japanese tax; USD unknown

Source-based first look; no hands-on testing of this exact release is claimed. Brand relationship is not established in the retained source record.

Sources

  1. Citizen — release source atpress.ne.jp
  2. Source — iei.jp iei.jp
  3. Source — www.toy-people.com toy-people.com

Model and variants

Get the week’s watches in one email.

New releases, what I’m testing, and first dibs on watches I decide not to keep.

Join the weekly email