The True Intentions Timex has more eye jewelry than I want

I like the rectangular case on the True Intentions Timex more than I like the eye in the middle of the dial. The little crystal markers, larger eye and crystal-set bezel add up to more decoration than I want, especially in the two-tone version. I can see the appeal as jewelry, but it isn't the version of this shape I would choose. This gets 51 out of 120 bezel clicks.

Timex's November 12, 2026 announcement introduces the Jacquie Aiche True Intentions collection. The two current executions here are black enamel with two-tone steel, reference TW6A15300, and malachite with a gold-tone finish, TW6A15400. I haven't worn either one, and I haven't assessed the bracelet or setting in person.

The rectangle is the part I like

The narrow case and bracelet have a fairly continuous shape. I like how the bracelet comes directly out of the case without a large gap, and the straight sides give the dial a clear boundary. A simpler dial treatment in this case would be much closer to what I would pick for myself.

The Tribe Eye is a deliberate part of Jacquie Aiche's design language. It also becomes the first thing I see on the watch. The hands cross over it, and the surrounding crystal markers add several more bright points. I find my attention moving between those details instead of settling on the time or the case shape.

Malachite is a material I often enjoy looking at, so that version has a stronger starting point for me. I would want to see the actual piece, because the pattern in a stone dial can make a considerable difference. It still has the eye and crystal treatment, so the change of dial material wouldn't remove my main reservation.

Quartz with a jewelry-watch price

The black two-tone reference is listed at 24 mm wide, 34 mm lug-to-lug and 9 mm thick. Timex specifies a quartz movement. The bezel decoration is described as crystals, and I wouldn't turn that into a claim of diamonds or solid gold.

The November 13 US listings are $400 for black enamel and $500 for malachite. Those are prices for the named executions, rather than a general price for every Timex rectangle. Current fulfillment, bracelet sizing and returns would still need checking before ordering.

The small shape could work very well for someone who wants this exact jewelry treatment. For my taste, I would rather put the money toward a rectangle where the dial material and hands have more room around them. I would start by trying the bracelet and looking at the eye motif at normal wrist distance before making a decision.