The Miffy Timex MK1 isn't going to win me over

I don't want a cartoon rabbit on my watch, and moving the hour numbers around isn't helping. The Pop & Miffy Timex MK1 takes a small, straightforward watch and gives me two reasons to leave it alone. I like the navy blue. I would like it considerably more with the numbers in the right places and Miffy elsewhere.

I have no problem with an inexpensive quartz watch or a plain fabric strap. Some of my favorite watches are simple, and I like Arabic numerals when the whole dial comes together. Here, the deliberately displaced numbers pull my eye away from the hands. I would rather see the useful part of a watch made clearer. Being slightly confused every time I look down doesn't sound particularly fun to me.

The rabbit gets the dial

Timex announced this collaboration with Pop Trading Company and Miffy on October 31, 2026. The reference is TW6A31000. Its blue dial has a small Miffy illustration beside the central hands, with the collaborators' lettering worked into the layout. Timex calls it an hour-back dial and describes the shifted markers as a playful illusion.

The rabbit is fairly small, which I prefer to a giant character covering the entire face. But it is still the reason for the watch, and character collaborations rarely do much for me. I find this one less obnoxious than some of the louder cartoon pieces. That gets it a little breathing room, not a place on my shopping list. The navy case, dial and strap would be a much better starting point for my taste without the collaboration treatment.

A very small, very light MK1

Underneath that dial is a 36-millimeter resin case with a glossy blue finish and a domed acrylic crystal. Timex lists the case height at 10.5 millimeters and the weight at 15.538 grams. Those are manufacturer figures, rather than measurements I've taken. The side photograph makes the curved crystal and slim case easier to understand than the front shot alone.

It uses an analog quartz movement and an SR626SW battery. Timex doesn't identify the exact movement calibre here. The blue slip-through fabric strap is 18 millimeters wide, so changing the strap should be straightforward. I haven't handled this model, felt the resin or tried the buckle, and the photographs can't settle those details.

Water resistance is 30 meters. Timex specifically limits that to hand-washing and accidental splashes, rather than swimming or diving. The hands and markers are luminous, but I haven't tested their brightness or duration. None of those specifications changes how I feel about the dial.

$129, checked November 1

The official US listing shows $129 and an Add to Bag control when checked November 1, 2026. That is the listed price before tax; I haven't verified a checkout, delivery date or any promotional eligibility. Timex's announcement doesn't state an edition size, so I wouldn't call it limited or predict a sellout.

I give this 19 out of 120 bezel clicks. I can get along with the size, color and simple quartz setup. I still wouldn't spend the $129 on a Miffy dial with shifted numerals.